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Understanding 777 Filters on TikTok: What You Need to Know

In recent years, TikTok has seen its fair share of controversial trends, but none have been as alarming as the 777 filters. These filters, seemingly harmless at first glance, have been used to sneak explicit content onto the platform. In this blog post, we’ll delve into what 777 filters are, how they work, and why TikTok has struggled to remove them.

What Are 777 Filters on TikTok?

777 filters are a type of bait-and-switch filter that initially appears innocuous but then reveals explicit imagery. They typically use TikTok’s “choose” format, where users nod their heads to select between two images. Instead of revealing another innocent option, the non-chosen image is replaced with explicit content. This shock value is what has made these filters infamous on the platform.

@baldnewsnetworks #filter #777 #challenge #tiktokchallenge #foryou ♬ Sad and lonely – MoppySound

The Dec. 22 Incident

The origin of these rogue filters can be traced back to December 2022, known as the “Dec. 22 Incident.” During this time, TikTok became a hub for NSFW content, as users discovered a loophole that allowed them to publish extreme content sandwiched between the platform’s slideshow effects. The pla tform’s algorithm failed to catch these violations, leading to a rampant spread of explicit material throughout December.

Recurring Issues with 777 Filters

Despite TikTok’s efforts to curb the spread of NSFW content, the 777 filters resurfaced in May 2023. This time, they featured explicit images of popular characters like Princess Peach and Hello Kitty. The filters managed to evade TikTok’s moderation, leading to another wave of explicit content on the platform. Even as TikTok banned accounts and removed the offending filters, new ones continued to appear, challenging the platform’s ability to effectively police its content.

Why TikTok’s Algorithm Struggles

One of the main reasons 777 filters have persisted is due to TikTok’s algorithmic challenges. With over 1 billion active users each month, the platform’s content moderation system struggles to keep up with the sheer volume of uploads. While TikTok’s community guidelines strictly prohibit nudity, pornography, and sexually explicit content, the algorithm has proven susceptible to clever exploitation by users.

TikTok’s Response and Future Challenges

TikTok has taken steps to address the issue each time it arises, banning accounts and filters that violate its policies. However, these measures are largely reactionary. The platform’s ongoing struggle to keep explicit content at bay highlights a deeper issue within its content moderation system. Until TikTok can develop a more proactive solution, users may continue to encounter these rogue filters.


The 777 filters on TikTok serve as a stark reminder of the challenges social media platforms face in moderating content. While TikTok has made efforts to address these issues, the persistence of such filters underscores the need for more robust and proactive measures. As users, it’s crucial to stay informed about these trends and exercise caution while using the platform.

By understanding the nature of 777 filters and TikTok’s ongoing battle to control explicit content, we can better navigate the platform and protect ourselves from unexpected and inappropriate material.

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